AD Madrid: Campaign “Diabetes in your neighborhood” 2013

Madrid, May 27, 2013-The campaignMay and has already rotated by six municipal markets of the districts of Chamberí, Villaverde and Tetuán.

This activity is part of the Alas (Food, Physical and Health Activity) program of the healthy people of Madrid Health.

The 23 health professionals in Madrid Health, with the help of 5 volunteers from the Association of Diabetics of Madrid, have so far conducted 345 Findrisc tests of those who were detected that 12.2% of people had a high risk of suffering from diabetes.78.6% of these people have provided an appointment at the CMS (Madrid Health Center) closer to their home.

“These are magnificent results from the health point of view and faithfully meet the expectations of the campaign.We hope to meet the same results or superior at the end of it, ”says José Jover, deputy general director of Public Health of Madrid Health.

“We still have ten markets to visit.So far we have found a high participation of the customers of the markets and the merchants themselves.The attitude of both of the campaign is essential for our prevention and detection messages to be efficient, ”adds Juan Manuel Gómez Moreno, president of the Madrid Diabetics Association.

On May 28, National Nutrition Day, the “Diabetes in your neighborhood” campaign will visit the seventh market of its calendar, the sales market in the La Concepción neighborhood, with the objectives of detecting the risk of developing type diabetes2 and to reinforce messages about the importance of healthy eating on the National Day of Nutrition, and daily physical activity as the main way to prevent this type of diabetes.

"Try the whole wheat bread", "Buy varied vegetables ...", "Rememberof the Key Food Tips to prevent diabetes.

This second campaign “Diabetes in your neighborhood” 2013, is endorsed by the consideration that the 2011 campaign received in professional fields, being a finalist in the V edition of the Naos Awards that calls the NAOS strategy (nutrition, physical activity andPrevention of obesity) of the Ministry of Health and Social Service and equality that serves as a platform for the awareness actions to the population on these issues, and upon receiving a prize for the best communication of young speakers in the Congress of the Spanish Society ofEpidemiology and Spanish Society of Public Health and Sanitary Administrations of 2011.

About the Madrid Diabetics Association

The Madrid Diabetics Association is a charity, non -profit, aconfesional, apolitic and public utility whose purpose is the support to the person with diabetes and their relatives, diabetological education through training and leisure activities, andthe defense of its interests.

The association has 40 years of experience and its scope is the Community of Madrid.

At present, the association offers its services to 2,000 partners.More information:

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