Diabetes is one of the pathologies in which they are most working and publishing in the digital channel both by the health professionals who handle it, and by laboratories or patient associations.
During the last celebration of the World Day of this chronic disease, more than 250,000 mentions were registered with the term ‘diabetes’, the preferred one being Twitter (60% of the mentions) to do so.However, all this impact is little if it does not reach patients.Digital initiatives can be of great help to achieve this goal.
Thanks to a Janssen Observer platform, we see that only in Spain an average of 200 tweets on diabetes are published on Twitter, being the second most mentioned pathology only surpassed by cancer.Among the most followed and active social networks profiles, we find the community is your diabetes of Hand Foundation diabetes that counts more than 30,000 Spanish -speaking members.
Very relevant is also the community that Diabalance has, the brand of exclusive food products for diabetes, which has more than 40,000 followers.No less followed is the one created by the pet Diguan, a fun character who has type-I diabetes and has more than 5,000 friends.
It is also noteworthy an initiative of the Diabetes Foundation: Diatletic.It is a movement to which athletes with diabetes are joined to transmit to society the importance of responsible for sport as a way to prevent and control diabetes.Team One groups diabetic athletes who seek to join in a unique team with which to compete in high -level sports competitions.
